Electronic commerce is the process of buying, selling, transferring, or exchanging product, services and or information via computer networks, including the internet. E-commerce have several types of transaction and below is the some of example for the type of the transaction.
1. Business-to-Consumers(B2C).
Business to consumer(B2C) is business transactions conducted directly between a company and consumers who are the end-users of its products or services where the seller are organization and the buyers are induvidual. The example of website that B2C transaction is Lazada.com.my.
Lazada Group is Southeast Asia’s number one online shopping and selling destination in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Pioneering eCommerce in the region, Lazada provides customers with an effortless shopping experience and retailers with simple and direct access to the largest customer base in Southeast Asia.
E-commerce architecture of Lazada.com.my.
a. Acess control and security
Lazada only process customer name and other information which relates to them in the manner set out in Lazada Privacy Policy. Lazada will only collect information where it is necessary for them to do so and will only collect information if it is relevant to their dealings with customer. Lazada will only keep customer information for as long as their are either required to by law or as is relevant for the purposes for which it was collected.
Lazada ensures that all information collected will be safely and securely stored. Their protect customer personal information by allowing access to personal information only via passwords, maintaining technology products to prevent unauthorised computer access; and securely destroying customer personal information when it is no longer needed for their record retention purposes. Lazada also uses 128-bit SSL (Secure Sockets Layer) encryption technology when processing customer financial details. 128-bit SSL encryption is approximated to take at least one trillion years to break, and is the industry standard.
b. Profiling and personalizing
In Lazada you can access and update your personal information anytime by accessing your account on Lazada website. The tracking their implemented is based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting) and can collect information such as age, gender, interests and interaction with ads impressions.
In Lazada if you have any comments, suggestions or problem, their would be pleased to receive them at their address or by contacting their Customer Service. Lazada also using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
Lazada and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to your website and across the Internet.
c. Search management
In Lazada their help their customer to find the specific product that their want by include a website search engine. Lazada also provide categories link at their content to help customer to find the product that their want easily.
d. Content management and catalog management
Catalog management generate satisfactory information generated from the search engine of the website database in Lazada. The computerized search result will use the data to provide appropriate product according to users’ interest. In Lazada their arrange their product according to the categories and interest.
e. Payment
In Lazada, their support the following payment options:
- Cash On Delivery (Available in Klang Valley, Penang & Johor )
- Credit/ Debit Card
- Online Banking
- Paypal
- Maybank Installments
Lazada had understanding the importance of safe and secure shopping, their have provide their customers with a broad range of secure payment options including cash-on-delivery, where you pay in cash only when you receive your package.
f. Collaboration and trading
In order to speed up acquisition and on boarding of large retailers, Neteven and Lazada have signed a partnership aimed at integrating their platforms and services. Neteven’s team has worked closely with Lazada to integrate its API to their system, allowing Neteven’s clients to manage Lazada’s full sales cycle through the Neteven platform.
With this partnership, Lazada can now rely on robust technology and a strategic partner to offer its future merchants. With a portfolio of hundreds of brands and retailers spread across Europe, Neteven will also provide Lazada with direct access to millions of products. The technical integration is a key element of this partnership. Since international trading goes beyond software management, Neteven and Lazada also provide merchants with a wide range of services: Lazada assists sellers with shipping, customer services and managing returns, while Neteven provides account management, IT integration with the sellers’ information systems, translations and a fully outsourced service. This collaboration removes many of the barriers surrounding distribution in Southeast Asia.
2. Consumer-to-Consumer(C2C)
Consumer to consumer(B2C) is business transactions that an induvidual sells products or services to other induviduals. The example of website that C2C transaction is ebay.
eBay is where the world goes to shop, sell, and give. Whether you are buying new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind – if it exists in the world, it probably is for sale on eBay. ebay mission is to be the world’s favorite destination for discovering great value and unique selection.
E-commerce architecture of ebay
a. Acess control and security
ebay protect customer information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards their use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls.
Other users have access to the information you share on eBay. For example, other users can see your bids, purchases, items for sale, your collections, the sellers and collections you follow, storefronts, Feedback, ratings and associated comments. Other users can also see any information you chose to share in your profile or your collections.
Your User ID is displayed throughout eBay and is available to the public. It is connected to all of your eBay activity. Notices sent to other users about suspicious activity and notice violations on our sites refer to User IDs and specific items. So if you associate your name with your User ID, the people to whom you have revealed your name will be able to personally identify your eBay activities.
To help protect your privacy, we allow only limited access to other users' contact, shipping and financial information as necessary to facilitate your transactions and collect payments. However, when users are involved in a transaction, they have access to each other's name, User ID, email address and other contact and shipping information.
b. Profiling and personalizing
ebay collect, process, and retain personal information from you and any devices (including mobile devices) you may use when you: use our Services, register for an account with them, provide them information on a web form, update or add information to your account, participate in community discussions, chats, or dispute resolution, or when you otherwise correspond with them regarding ebay Services.
The personal information ebay collect includes the following:
i) Personal information you give us when you use our Services or register for an account.
ii) Personal information we collect using cookies, web beacons, and similar technologies.
iii) Personal information from other sources.
c. Search management
In ebay their help their customer to find the specific product that their want by include a website search engine. ebay also provide shop by category link at their content to help customer to find the product that their want easily.
d. Content management and catalog management
Catalog management generate satisfactory information generated from the search engine of the website database in ebay. In ebay their arrange their product according to the categories and every category have it own fraction product.
e. Payment
ebay accepted payments policy gives buyers and sellers on eBay convenient payment options. To help ensure a safe marketplace, as a seller their can only use ebay approved payment methods. You also must state in your listing which specific payment methods you accept.
In ebay, their support the following payment method
i) Paypal
ii) Paypal credit
iii) payment upon pickup
Restricted payment method that only for certain categories
i) Bank transfer
ii) Check
iii) Money orders
iv) Online payment
f. Collaboration and trading
eBay Inc. and Microsoft Corpmake a strategic alliance to jointly expand their global online presence and improve the e-commerce experience for consumers. The two firms will work together to enable buyers and sellers on the Internet to seamlessly interact across multiple Web sites and other applications anywhere in the world.
First, eBay will support Microsoft .NET technologies, and will be one of the first Web sites worldwide to offer its community-based commerce engine to Web developers as an XML-based Web service. Second, Microsoft will integrate eBay's marketplace into a number of its Web properties, including select MSN Internet service sites worldwide, Carpoint, bCentral and WebTV. Finally, eBay will deploy Microsoft technology including Windows 2000 Server and Microsoft Passport.
Conclusion
In conclusion, personally I choose Business-to-Consumer because it can make me buy new product that I want without have to walked in the store. Nowadays, more B2C companies are using the Internet to expend their market. In B2C also use a method of payment that more friendly especially for me as student.
